“A businessman running a family company is a courageous ‘leader’, intransigent with himself and completely dedicated to his work.
The company is the great love of his life and receives all his commitment and ingenuity in organising the various production processes and managing personnel, who are viewed as a fundamental value in the company going beyond its merely instrumental meaning to assume a human and, above all, a family dimension.
The company is experienced as “his creature”: its history is the dream of a life-time and even becomes the way to overcome personal time limits and thereby, in some manner, immortal.
The businessman focuses on the direction and, looking to the future, ensures united, solid and competent guidance of the company. Attention is increasingly focused on achieving longlasting success and historical continuity rather than the blind pursuit of the economic interests of members of the family.”